Featuring Engage Media Director, Mark Brown, the 2014 ADMA Lunch n’ Learn discusses the power of the professional edit – and how to measure its influence on your audience. A …
Content marketing growing, but time is of the essence
Australian marketers are more likely than North American and UK marketers to have a documented content strategy, according to new research by the Association for data-driven marketing and advertising (ADMA) …
Engage among publishers to ride content marketing wave
PUBLISHERS are leading the charge for the Association for Data-Driven Marketing and Advertising (ADMA) to set up a content marketing group. The move comes as brands increasingly look at ways …
When article spinning, you get less than what you pay for
Article spinning involves getting content written as cheaply and quickly as possible, either by a person or by software. But it can cost you a lot more in the long …
Custom magazines lead with reader engagement
New research by McNair Ingenuity into custom publishing in Australia has revealed custom magazines in this country are read for an average of 39.7 minutes, nearly twice the length of …
Techniques for engaging writing
Of all the volumes of literature that set out to lay to blame, explain, or excuse the Global Financial Crisis, the most entertaining and interesting I read was Michael Lewis’s piece for …
Publishers Australia Custom Content marketing research
Engage has been heavily involved with the first ever industry wide research project into the effectiveness of custom content in Australia. The title we publish on behalf of Restaurant & …