Creating customer personas are essential for establishing an effective content strategy. However, many businesses owners have trouble figuring out where to start. What is a customer persona? What’s the point …
New launch: Vet Practice
After three years of planning, researching, investigating, trialling and designing, we are thrilled to announce the launch of Vet Practice. “Vet Practice is a business magazine specifically for vets. We …
ADMA 2014 Lunch n’ Learn
Featuring Engage Media Director, Mark Brown, the 2014 ADMA Lunch n’ Learn discusses the power of the professional edit – and how to measure its influence on your audience. A …
Engage among publishers to ride content marketing wave
PUBLISHERS are leading the charge for the Association for Data-Driven Marketing and Advertising (ADMA) to set up a content marketing group. The move comes as brands increasingly look at ways …