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Why customer personas are important for content strategy

In Engage Content by Mark BrownMarch 16, 2018Leave a Comment

Creating customer personas are essential for establishing an effective content strategy. However, many businesses owners have trouble figuring out where to start. What is a customer persona? What’s the point …

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New launch: Vet Practice

In Engage Content by Rob JohnsonMarch 10, 2014Leave a Comment

After three years of planning, researching, investigating, trialling and designing, we are thrilled to announce the launch of Vet Practice. “Vet Practice is a business magazine specifically for vets. We …

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ADMA 2014 Lunch n’ Learn

In Engage Content by Rob JohnsonMarch 6, 2014Leave a Comment

Featuring Engage Media Director, Mark Brown, the 2014 ADMA Lunch n’ Learn discusses the power of the professional edit – and how to measure its influence on your audience. A …

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Engage among publishers to ride content marketing wave

In Engage Content by Rob JohnsonSeptember 30, 2013Leave a Comment

PUBLISHERS are leading the charge for the Association for Data-Driven Marketing and Advertising (ADMA) to set up a content marketing group. The move comes as brands increasingly look at ways …

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  • Alternative content distribution August 15, 2018
  • Free versus paid content distribution strategy July 18, 2018
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