Have you ever seen a recipe in a cooking magazine that names the brand of a particular product in an ingredients list? If so, you’ve seen traditional native advertising. In …
Alternative content distribution
Nearly every business today has a presence on both Google and Facebook. These two platforms have massive reach—but there is no cheap quick way of taking advantage of that reach. …
Free versus paid content distribution strategy
I’ve written before about the benefits of perfecting your content distribution strategy through a variety of free and paid methods. But, how do you know which advertisement is more effective …
The most effective content distribution plan
So you know your personas and you’ve created great content, but how should you deliver that content to maximise its value? There are endless channels to send out your message. …
The most important content distribution methods
With changes to Facebook news feed announced last week, content distribution methods should be at the forefront of your mind. Just come back from holidays and missed the story? Facebook …
The two main types of content distribution
I’ve read lots of similar articles about types of content distribution. They generally talked about owned, earned and paid media. The consensus is you have to do a bit of …
How to make your content more interesting
It’s a truth universally acknowledged that people are more interested in themselves than you. It’s human nature. We’ve all been in that awful situation where someone somewhere asks us what …
Reducing opt-outs from your marketing email
Every day, we’re subjected to countless emails, advertisements and pitches. Although some people receive all this marketing email willingly, there are some who just aren’t receptive to them. So how …
Whats, Hows and Whys of Digital Marketing
Want to know why digital marketing is a must-have tool in your marketing? The next time you are on a bus, train or any form of public transport, I want …
Content marketing tips and tricks
If I could offer two top content marketing tips it would be these. More isn’t always best, especially when it comes to content. And make sure you always deliver when …
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