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Invisible gorillas and the four secrets to attention

In Content production by Rob JohnsonSeptember 21, 2020Leave a Comment

There is a formula for getting attention with content. It involves testing your content for novelty, variety, utility and stress.

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Are keywords still relevant for content marketers?

In Content production by Rob JohnsonJanuary 25, 2018Leave a Comment

I was reading an article yesterday on the most useful free tools for content marketers. At the top of the list was Google’s keyword planner tool. In the comments under …

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The importance of distraction when creating content

In Content production by Rob JohnsonDecember 7, 2017Leave a Comment

One of the most difficult things about creating content is staring at a blank page. How often have you cleared your calendar and locked yourself away in a quiet room, …

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Content marketing for boring industries

In Content production by Rob JohnsonOctober 12, 2017Leave a Comment

Content marketing for boring industries can work as well, or better, than advertising for glamorous industries. There are three keys to making even the most boring business-to-business content interesting. This …

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Perfection is the enemy of creative marketing

In Content production by Rob JohnsonOctober 5, 2017Leave a Comment

How many hours of your life have you wasted coming up with the perfect creative marketing idea? We all fear failure. We all strive to get things perfect because perfection …

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Generating creative marketing ideas

In Content production by Rob JohnsonSeptember 4, 2017Leave a Comment

There is a formula for generating creative marketing ideas. Knowing that will be a great relief to marketing slaves currently surfing the web for inspiration. This article is going to …

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Content production for websites

In Content production by Rob JohnsonAugust 10, 2017Leave a Comment

All this talk about producing content for your website is confusing for some businesses. They already produced a pile of keyword-rich, SEO optimised content for their site covering all the …

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Marketing design beyond logos

In Content production by Rob JohnsonJune 6, 2017Leave a Comment

Marketing design is about so much more than your company logo. Design is fundamental to anything your customer sees. Anything that’s going to seen in public needs to be reviewed …

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10 myths about quality content

In Content production by Rob JohnsonJune 1, 20172 Comments

I sometimes think SEOs are trying to scare marketers away from content. As the oracles of all things Google, SEO agencies have returned from the mountain to interpret Google’s Quality …

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Basic principles of good content design

In Content production by Rob JohnsonMay 30, 2017Leave a Comment

Good content design isn’t just about making content look good. It’s also a key part of communicating its meaning. While it’s possible to add a lot of bells and whistles …

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Recent Posts

  • Invisible gorillas and the four secrets to attention September 21, 2020
  • How to measure content marketing October 15, 2018
  • Native advertising examples that work September 15, 2018
  • Alternative content distribution August 15, 2018
  • Free versus paid content distribution strategy July 18, 2018
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