There is a formula for getting attention with content. It involves testing your content for novelty, variety, utility and stress.
Are keywords still relevant for content marketers?
I was reading an article yesterday on the most useful free tools for content marketers. At the top of the list was Google’s keyword planner tool. In the comments under …
The importance of distraction when creating content
One of the most difficult things about creating content is staring at a blank page. How often have you cleared your calendar and locked yourself away in a quiet room, …
Content marketing for boring industries
Content marketing for boring industries can work as well, or better, than advertising for glamorous industries. There are three keys to making even the most boring business-to-business content interesting. This …
Perfection is the enemy of creative marketing
How many hours of your life have you wasted coming up with the perfect creative marketing idea? We all fear failure. We all strive to get things perfect because perfection …
Generating creative marketing ideas
There is a formula for generating creative marketing ideas. Knowing that will be a great relief to marketing slaves currently surfing the web for inspiration. This article is going to …
Content production for websites
All this talk about producing content for your website is confusing for some businesses. They already produced a pile of keyword-rich, SEO optimised content for their site covering all the …
Marketing design beyond logos
Marketing design is about so much more than your company logo. Design is fundamental to anything your customer sees. Anything that’s going to seen in public needs to be reviewed …
10 myths about quality content
I sometimes think SEOs are trying to scare marketers away from content. As the oracles of all things Google, SEO agencies have returned from the mountain to interpret Google’s Quality …
Basic principles of good content design
Good content design isn’t just about making content look good. It’s also a key part of communicating its meaning. While it’s possible to add a lot of bells and whistles …