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Content disasters: Managing defamation

In Content production by Rob JohnsonFebruary 16, 2017Leave a Comment

It’s very rare for your average person to get sued for defamation. It’s also very rare for your average person to die in a plane crash. But your odds of …

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How to get content through Compliance

In Content production by Rob JohnsonFebruary 8, 2017Leave a Comment

Sometimes it seems ‘Compliance’ is another word for Purgatory. “I’ve got to get this newsletter out, but it’s been sitting in Compliance for a week,” you hear marketers grumble. If …

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A guide to content marketing services

In Content production by Rob JohnsonJanuary 25, 2017Leave a Comment

Sometimes it’s hard to know which content marketing services you need. It’s made even harder when a large variety of agencies say they ‘do’ content marketing. But if an agency …

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The future of marketing at the end of the world

In Content production by Rob JohnsonNovember 24, 2016Leave a Comment

Gary Vaynerchuk is standing at the front of the stage in the Boston Convention and Exhibition Centre showing us the future of marketing. He pulls his mobile phone from his …

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Six of the best marketing stories

In Content production by Rob JohnsonFebruary 4, 20161 Comment

It’s easy to give social media marketing advice after the dust has settled. The truth is, we all feel a little sympathy for brands when they have the kind of …

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Optimizing for charm

In Content production by Rob JohnsonJanuary 20, 2016Leave a Comment

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. The five tricks magazines use to ‘sell’ content 2. How you can apply them to digital content to charm readers 3. How …

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Native and branded content best practice

In Content production by Rob JohnsonDecember 18, 2015Leave a Comment

In a recent episode of the wonderful Start-up podcast, our heroes from Gimlet media got stressed out about native advertising. It shows how new branded content and native advertising and content …

Be your own content editor

In Content production by Rob JohnsonOctober 8, 20154 Comments

If you were to ask me how you can edit your own writing, I’d say, don’t. Being your own content editor is one of the hardest things you can do. …

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Is content writing about copywriting or journalism?

In Content production by Rob JohnsonOctober 2, 20151 Comment

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on …

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The five secrets to emotional content

In Content production by Rob JohnsonSeptember 15, 20151 Comment

  In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of …

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Recent Posts

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