It’s very rare for your average person to get sued for defamation. It’s also very rare for your average person to die in a plane crash. But your odds of …
How to get content through Compliance
Sometimes it seems ‘Compliance’ is another word for Purgatory. “I’ve got to get this newsletter out, but it’s been sitting in Compliance for a week,” you hear marketers grumble. If …
A guide to content marketing services
Sometimes it’s hard to know which content marketing services you need. It’s made even harder when a large variety of agencies say they ‘do’ content marketing. But if an agency …
The future of marketing at the end of the world
Gary Vaynerchuk is standing at the front of the stage in the Boston Convention and Exhibition Centre showing us the future of marketing. He pulls his mobile phone from his …
Six of the best marketing stories
It’s easy to give social media marketing advice after the dust has settled. The truth is, we all feel a little sympathy for brands when they have the kind of …
Optimizing for charm
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. The five tricks magazines use to ‘sell’ content 2. How you can apply them to digital content to charm readers 3. How …
Native and branded content best practice
In a recent episode of the wonderful Start-up podcast, our heroes from Gimlet media got stressed out about native advertising. It shows how new branded content and native advertising and content …
Be your own content editor
If you were to ask me how you can edit your own writing, I’d say, don’t. Being your own content editor is one of the hardest things you can do. …
Is content writing about copywriting or journalism?
We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on …
The five secrets to emotional content
In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of …