Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating …
Choose your own magazine cover
Ever wondered about how magazines produce their covers? After we sent our wonderful photographer Lauren on a trip to just outside Tamworth to get some photos for the most recent …
Hire a freelance writer with the write stuff
I’ve been hiring and managing freelance writers for twenty years now, and sometimes the process feels like herding cats. There was the writer who wanted a percentage share in my …
Don’t write anything! How to start your blog
Tom Wolfe is considered to be one of the greatest and most influential journalists and writers of the 20th century. He is credited with leading a revolution in American journalism …
What does your editor actually do?
If you have an editor on staff as part of your content team, you might be curious as to what they actually do. After all, you write an article, and …
10 templates to keep blog content fresh
All blog posts look the same. That’s because we all read the same how-to stories that tell us to just write a great headline (yeah, like that’s so easy), then …
What makes content engaging?
There are many content marketing experts offering advice on the best way to optimise and showcase content, but what makes good content in the first place? We all know it’s …
When article spinning, you get less than what you pay for
Article spinning involves getting content written as cheaply and quickly as possible, either by a person or by software. But it can cost you a lot more in the long …
Techniques for engaging writing
Of all the volumes of literature that set out to lay to blame, explain, or excuse the Global Financial Crisis, the most entertaining and interesting I read was Michael Lewis’s piece for …