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Category Archive

Inside the blog content ideas funnel

In Content production by Rob JohnsonAugust 11, 2015Leave a Comment

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating …

Choose your own magazine cover

In Content production by Rob JohnsonJuly 15, 20151 Comment

Ever wondered about how magazines produce their covers? After we sent our wonderful photographer Lauren on a trip to just outside Tamworth to get some photos for the most recent …

Hire a freelance writer with the write stuff

In Content production by Rob JohnsonJune 19, 2015Leave a Comment

I’ve been hiring and managing freelance writers for twenty years now, and sometimes the process feels like herding cats. There was the writer who wanted a percentage share in my …

Don’t write anything! How to start your blog

In Content production by Rob JohnsonJune 12, 20152 Comments

Tom Wolfe is considered to be one of the greatest and most influential journalists and writers of the 20th century. He is credited with leading a revolution in American journalism …

What does your editor actually do?

In Content production by Rob JohnsonJune 5, 20153 Comments

If you have an editor on staff as part of your content team, you might be curious as to what they actually do. After all, you write an article, and …

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10 templates to keep blog content fresh

In Content production by Rob JohnsonMay 28, 20151 Comment

All blog posts look the same. That’s because we all read the same how-to stories that tell us to just write a great headline (yeah, like that’s so easy), then …

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What makes content engaging?

In Content production by Rob JohnsonMarch 3, 2015Leave a Comment

There are many content marketing experts offering advice on the best way to optimise and showcase content, but what makes good content in the first place? We all know it’s …

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When article spinning, you get less than what you pay for

In Content production by Rob JohnsonFebruary 15, 2013Leave a Comment

Article spinning involves getting content written as cheaply and quickly as possible, either by a person or by software. But it can cost you a lot more in the long …

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Techniques for engaging writing

In Content production by Rob JohnsonDecember 10, 2012Leave a Comment

Of all the volumes of literature that set out to lay to blame, explain, or excuse the Global Financial Crisis, the most entertaining and interesting I read was Michael Lewis’s piece for …

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