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Invisible gorillas and the four secrets to attention

In Content production by Rob JohnsonSeptember 21, 2020Leave a Comment

There is a formula for getting attention with content. It involves testing your content for novelty, variety, utility and stress.

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How to measure content marketing

In Content Measurement by Mark BrownOctober 15, 2018Leave a Comment

You have a content strategy? Great. You’re producing a variety of interesting bits of content pitched at different stages of the buyers’ journey? Fantastic. But if you don’t measure content …

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Native advertising examples that work

In Content distribution by Mark BrownSeptember 15, 2018Leave a Comment

Have you ever seen a recipe in a cooking magazine that names the brand of a particular product in an ingredients list? If so, you’ve seen traditional native advertising. In …

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Alternative content distribution

In Content distribution by Mark BrownAugust 15, 2018Leave a Comment

Nearly every business today has a presence on both Google and Facebook. These two platforms have massive reach—but there is no cheap quick way of taking advantage of that reach. …

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Free versus paid content distribution strategy

In Content distribution by Mark BrownJuly 18, 2018Leave a Comment

I’ve written before about the benefits of perfecting your content distribution strategy through a variety of free and paid methods. But, how do you know which advertisement is more effective …

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What’s the difference between publishing and content strategy?

In Content Strategy by Mark BrownJune 15, 2018Leave a Comment

If you’re thinking publishing and content strategy have something in common, you’re right. It’s not just because content marketing grew out of the practice of custom publishing, where a brand …

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How do you get a creative content strategy?

In Content Strategy by Mark BrownMay 16, 2018Leave a Comment

Creating fictional marketing personas and writing interesting blog posts can be a daunting task. Especially for business owners who don’t consider themselves ‘creative’. But the good news is that creating …

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The most effective content distribution plan

In Content distribution by Mark BrownApril 12, 2018Leave a Comment

So you know your personas and you’ve created great content, but how should you deliver that content to maximise its value? There are endless channels to send out your message. …

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What are the benefits of content strategy?

In Content Strategy by Mark BrownApril 6, 2018Leave a Comment

Planning and implementing a content strategy is the best way to ensure that your business can be competitive and successful for the attention of customers. However, many businesses are unfamiliar …

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Why customer personas are important for content strategy

In Engage Content by Mark BrownMarch 16, 2018Leave a Comment

Creating customer personas are essential for establishing an effective content strategy. However, many businesses owners have trouble figuring out where to start. What is a customer persona? What’s the point …

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Recent Posts

  • Invisible gorillas and the four secrets to attention September 21, 2020
  • How to measure content marketing October 15, 2018
  • Native advertising examples that work September 15, 2018
  • Alternative content distribution August 15, 2018
  • Free versus paid content distribution strategy July 18, 2018
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