You have a content strategy? Great. You’re producing a variety of interesting bits of content pitched at different stages of the buyers’ journey? Fantastic. But if you don’t measure content …
Native advertising examples that work
Have you ever seen a recipe in a cooking magazine that names the brand of a particular product in an ingredients list? If so, you’ve seen traditional native advertising. In …
Alternative content distribution
Nearly every business today has a presence on both Google and Facebook. These two platforms have massive reach—but there is no cheap quick way of taking advantage of that reach. …
Free versus paid content distribution strategy
I’ve written before about the benefits of perfecting your content distribution strategy through a variety of free and paid methods. But, how do you know which advertisement is more effective …
What’s the difference between publishing and content strategy?
If you’re thinking publishing and content strategy have something in common, you’re right. It’s not just because content marketing grew out of the practice of custom publishing, where a brand …
How do you get a creative content strategy?
Creating fictional marketing personas and writing interesting blog posts can be a daunting task. Especially for business owners who don’t consider themselves ‘creative’. But the good news is that creating …
The most effective content distribution plan
So you know your personas and you’ve created great content, but how should you deliver that content to maximise its value? There are endless channels to send out your message. …
What are the benefits of content strategy?
Planning and implementing a content strategy is the best way to ensure that your business can be competitive and successful for the attention of customers. However, many businesses are unfamiliar …
Why customer personas are important for content strategy
Creating customer personas are essential for establishing an effective content strategy. However, many businesses owners have trouble figuring out where to start. What is a customer persona? What’s the point …
Are keywords still relevant for content marketers?
I was reading an article yesterday on the most useful free tools for content marketers. At the top of the list was Google’s keyword planner tool. In the comments under …