In the afterword to the book Experiences, Robert Rose and Carla Johnson wrote about creating content experiences that have the potential to change the world. It reads a bit like …
Generating creative marketing ideas
There is a formula for generating creative marketing ideas. Knowing that will be a great relief to marketing slaves currently surfing the web for inspiration. This article is going to …
The two main types of content distribution
I’ve read lots of similar articles about types of content distribution. They generally talked about owned, earned and paid media. The consensus is you have to do a bit of …
Content production for websites
All this talk about producing content for your website is confusing for some businesses. They already produced a pile of keyword-rich, SEO optimised content for their site covering all the …
Measuring content marketing effectiveness
The only measurement of the effectiveness of your marketing is sales, right? Well, no, actually. Counting sales doesn’t measure the effectiveness of your marketing, just the results of it. Measuring …
What does content strategy look like?
I’ve been trying the draw a picture of content strategy, and it’s difficult. When most of us read the word ‘strategy’ we think of moving chess pieces around a board. …
One good reason to do podcasting
Every year there’s a ‘next big thing’ in content marketing. It’s generally a medium that promises greater cut-through or engagement that the others. This year, for example, it’s video. Last …
How to make your content more interesting
It’s a truth universally acknowledged that people are more interested in themselves than you. It’s human nature. We’ve all been in that awful situation where someone somewhere asks us what …
What you need to get started in content marketing
It’s all a bit overwhelming, trying to get started in content marketing. All these companies and marketing experts are telling you that content marketing is the thing you have to …
Marketing design beyond logos
Marketing design is about so much more than your company logo. Design is fundamental to anything your customer sees. Anything that’s going to seen in public needs to be reviewed …
