Most business owners learn pretty quickly that nothing comes for free. You can pay for stuff with money, or you can pay with your own time. It’s particularly true when …
Invisible gorillas and the four secrets to attention
There is a formula for getting attention with content. It involves testing your content for novelty, variety, utility and stress.
How to measure content marketing
You have a content strategy? Great. You’re producing a variety of interesting bits of content pitched at different stages of the buyers’ journey? Fantastic. But if you don’t measure content …
Native advertising examples that work
Have you ever seen a recipe in a cooking magazine that names the brand of a particular product in an ingredients list? If so, you’ve seen traditional native advertising. In …
Alternative content distribution
Nearly every business today has a presence on both Google and Facebook. These two platforms have massive reach—but there is no cheap quick way of taking advantage of that reach. …
Free versus paid content distribution strategy
I’ve written before about the benefits of perfecting your content distribution strategy through a variety of free and paid methods. But, how do you know which advertisement is more effective …
7 ways to connect with real estate clients
(This article is a 5-minute read) THREE THINGS YOU’LL GET FROM THIS ARTICLE Strategies to find and connect with real estate clients before they become clients An explanation of why …
What’s the difference between publishing and content strategy?
If you’re thinking publishing and content strategy have something in common, you’re right. It’s not just because content marketing grew out of the practice of custom publishing, where a brand …
How do you get a creative content strategy?
Creating fictional marketing personas and writing interesting blog posts can be a daunting task. Especially for business owners who don’t consider themselves ‘creative’. But the good news is that creating …
The most effective content distribution plan
So you know your personas and you’ve created great content, but how should you deliver that content to maximise its value? There are endless channels to send out your message. …