I’ve written before about the benefits of perfecting your content distribution strategy through a variety of free and paid methods. But, how do you know which advertisement is more effective …
What’s the difference between publishing and content strategy?
If you’re thinking publishing and content strategy have something in common, you’re right. It’s not just because content marketing grew out of the practice of custom publishing, where a brand …
How do you get a creative content strategy?
Creating fictional marketing personas and writing interesting blog posts can be a daunting task. Especially for business owners who don’t consider themselves ‘creative’. But the good news is that creating …
The most effective content distribution plan
So you know your personas and you’ve created great content, but how should you deliver that content to maximise its value? There are endless channels to send out your message. …
What are the benefits of content strategy?
Planning and implementing a content strategy is the best way to ensure that your business can be competitive and successful for the attention of customers. However, many businesses are unfamiliar …
Why customer personas are important for content strategy
Creating customer personas are essential for establishing an effective content strategy. However, many businesses owners have trouble figuring out where to start. What is a customer persona? What’s the point …
Are keywords still relevant for content marketers?
I was reading an article yesterday on the most useful free tools for content marketers. At the top of the list was Google’s keyword planner tool. In the comments under …
The most important content distribution methods
With changes to Facebook news feed announced last week, content distribution methods should be at the forefront of your mind. Just come back from holidays and missed the story? Facebook …
The importance of distraction when creating content
One of the most difficult things about creating content is staring at a blank page. How often have you cleared your calendar and locked yourself away in a quiet room, …
The cash value of content marketing assets
What assets does your business have? Your staff, obviously. Your equipment, and possibly your premises. You don’t generally think of your marketing as an asset. It’s more of a cost. …