I was reading an article yesterday on the most useful free tools for content marketers. At the top of the list was Google’s keyword planner tool. In the comments under …
The most important content distribution methods
With changes to Facebook news feed announced last week, content distribution methods should be at the forefront of your mind. Just come back from holidays and missed the story? Facebook …
The importance of distraction when creating content
One of the most difficult things about creating content is staring at a blank page. How often have you cleared your calendar and locked yourself away in a quiet room, …
The cash value of content marketing assets
What assets does your business have? Your staff, obviously. Your equipment, and possibly your premises. You don’t generally think of your marketing as an asset. It’s more of a cost. …
How to create value from content marketing
A review of Killing Marketing: How innovative businesses are turning marketing cost into profit By Joe Pulizzi and Robert Rose Around 15 years ago, there were companies going around …
Content marketing for boring industries
Content marketing for boring industries can work as well, or better, than advertising for glamorous industries. There are three keys to making even the most boring business-to-business content interesting. This …
Perfection is the enemy of creative marketing
How many hours of your life have you wasted coming up with the perfect creative marketing idea? We all fear failure. We all strive to get things perfect because perfection …
The night content marketing changed the world
In the afterword to the book Experiences, Robert Rose and Carla Johnson wrote about creating content experiences that have the potential to change the world. It reads a bit like …
Generating creative marketing ideas
There is a formula for generating creative marketing ideas. Knowing that will be a great relief to marketing slaves currently surfing the web for inspiration. This article is going to …
The two main types of content distribution
I’ve read lots of similar articles about types of content distribution. They generally talked about owned, earned and paid media. The consensus is you have to do a bit of …