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Are keywords still relevant for content marketers?

In Content production by Rob JohnsonJanuary 25, 2018Leave a Comment

I was reading an article yesterday on the most useful free tools for content marketers. At the top of the list was Google’s keyword planner tool. In the comments under …

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The most important content distribution methods

In Content distribution by Rob JohnsonJanuary 19, 20181 Comment

With changes to Facebook news feed announced last week, content distribution methods should be at the forefront of your mind. Just come back from holidays and missed the story? Facebook …

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The importance of distraction when creating content

In Content production by Rob JohnsonDecember 7, 2017Leave a Comment

One of the most difficult things about creating content is staring at a blank page. How often have you cleared your calendar and locked yourself away in a quiet room, …

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The cash value of content marketing assets

In Content Strategy by Rob JohnsonDecember 7, 2017Leave a Comment

What assets does your business have? Your staff, obviously. Your equipment, and possibly your premises. You don’t generally think of your marketing as an asset. It’s more of a cost. …

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How to create value from content marketing

In Content Strategy by Rob JohnsonNovember 2, 2017Leave a Comment

A review of Killing Marketing: How innovative businesses are turning marketing cost into profit By Joe Pulizzi and Robert Rose   Around 15 years ago, there were companies going around …

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Content marketing for boring industries

In Content production by Rob JohnsonOctober 12, 2017Leave a Comment

Content marketing for boring industries can work as well, or better, than advertising for glamorous industries. There are three keys to making even the most boring business-to-business content interesting. This …

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Perfection is the enemy of creative marketing

In Content production by Rob JohnsonOctober 5, 2017Leave a Comment

How many hours of your life have you wasted coming up with the perfect creative marketing idea? We all fear failure. We all strive to get things perfect because perfection …

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The night content marketing changed the world

In Content Strategy by Rob JohnsonSeptember 29, 2017Leave a Comment

In the afterword to the book Experiences, Robert Rose and Carla Johnson wrote about creating content experiences that have the potential to change the world. It reads a bit like …

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Generating creative marketing ideas

In Content production by Rob JohnsonSeptember 4, 2017Leave a Comment

There is a formula for generating creative marketing ideas. Knowing that will be a great relief to marketing slaves currently surfing the web for inspiration. This article is going to …

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The two main types of content distribution

In Content distribution by Rob JohnsonAugust 17, 20171 Comment

I’ve read lots of similar articles about types of content distribution. They generally talked about owned, earned and paid media. The consensus is you have to do a bit of …

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Recent Posts

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