The only measurement of the effectiveness of your marketing is sales, right? Well, no, actually. Counting sales doesn’t measure the effectiveness of your marketing, just the results of it. Measuring …
What does content strategy look like?
I’ve been trying the draw a picture of content strategy, and it’s difficult. When most of us read the word ‘strategy’ we think of moving chess pieces around a board. …
One good reason to do podcasting
Every year there’s a ‘next big thing’ in content marketing. It’s generally a medium that promises greater cut-through or engagement that the others. This year, for example, it’s video. Last …
How to make your content more interesting
It’s a truth universally acknowledged that people are more interested in themselves than you. It’s human nature. We’ve all been in that awful situation where someone somewhere asks us what …
What you need to get started in content marketing
It’s all a bit overwhelming, trying to get started in content marketing. All these companies and marketing experts are telling you that content marketing is the thing you have to …
Marketing design beyond logos
Marketing design is about so much more than your company logo. Design is fundamental to anything your customer sees. Anything that’s going to seen in public needs to be reviewed …
10 myths about quality content
I sometimes think SEOs are trying to scare marketers away from content. As the oracles of all things Google, SEO agencies have returned from the mountain to interpret Google’s Quality …
Basic principles of good content design
Good content design isn’t just about making content look good. It’s also a key part of communicating its meaning. While it’s possible to add a lot of bells and whistles …
Does content marketing work?
Does content marketing work? It didn’t seem to for the managing director of a large retail chain who was sitting in front of me. Each time I presented him with …
What is user interface design?
In the past, user interface design was one of the magical things you stayed away from. It lived in the specialised realm of ‘stuff you got other people to do’, …