Techniques for engaging writing

In Content production by Rob JohnsonLeave a Comment

Of all the volumes of literature that set out to lay to blame, explain, or excuse the Global Financial Crisis, the most entertaining and interesting I read was Michael Lewis’s piece for Vanity Fair on the Greek economy. Lewis is a superstar journo and non-fiction writer who writes profiles and travel pieces masquerading as economics stories, which he can get away with because he understands finance and economics. His story on Greece used the techniques of travel writing to explain economics, which is a smart way to engage readers in a topic they may not otherwise be interested in.

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